Designed and developed responsive email templates using HTML/CSS in Adobe Dreamweaver and HubSpot, ensuring brand consistency and performance optimization.

Optimized and formatted imagery and custom graphics to enhance visual engagement and maintain fast load times.

Structured and formatted email copy for clarity, hierarchy, and readability; edited and proofed content to ensure accuracy and brand voice alignment.

Conceptualized and designed high-converting CTAs focused on lead generation and measurable engagement.

Collaborated cross-functionally with the Marketing Director, copywriters, sales team, and CEO to create email campaigns aligned with integrated marketing strategies.

Managed end-to-end campaign setup and deployment, including audience segmentation and A/B testing to evaluate creative, messaging, and performance effectiveness.

Monitored, compiled, and analyzed campaign metrics to inform optimization strategies and improve open rates, click-through rates, and conversions.

Conducted multi-device and cross-platform testing to ensure responsive design and seamless user experience across desktop, tablet, and mobile.