SENIOR GRAPHIC & WEB DESIGNER
HELLO! I'M JEN WILLIAMS
Hi, my name is Jennifer Williams and I am a Senior Graphic and Web Designer. I have over 18 years experience in graphic design, web design, digital design and marketing, and product design. I have experience working in several different industries like telecommunications, energy efficiency, data analytics, public relations, publishing/advertising and digital marketing.
I'm so glad you're here to check out my work and I look forward to connecting!
DESIGN &
WEB TOOLS
As a senior designer, I bring extensive hands-on experience across industry
-standard design and web tools, including the Adobe Creative Suite:
Photoshop, Illustrator, InDesign —along with modern web and UI/UX platforms such Adobe XD and Figma, and Wordpress. I’m fluent in designing across print,
digital, and product environments, using the right tools to support strategy, usability, and brand consistency rather than letting software dictate the solution. My workflow is efficient, collaborative, and adaptable, allowing me to move seamlessly from concept and wireframes to polished, production-ready
design across platforms.
INDUSTRY EXPERIENCE
I bring broad industry experience designing for telecommunications, energy efficiency, data analytics, public relations, publishing, non profit and digital marketing. Across these sectors, I’ve partnered with cross-functional teams to translate complex information into clear, visually engaging design solutions. My work spans web, UI/UX, branding, and marketing assets, with a focus on usability, consistency, and strategic communication. This diverse industry background allows me to adapt quickly, understand unique business challenges, and deliver design solutions that resonate with varied audiences and objectives.
Freelance Senior Graphic & Web Designer partnering with OrcaWave to elevate brand identity, digital experiences, and marketing assets across web, product, and sales channels.
Senior Graphic Designer at CLEAResult
delivering brand, marketing, and digital design
solutions to support energy efficiency programs and client communications.
Senior Graphic and Web designer at Seek, a B2B Saas start-up. Designed brand and digital assets across web and marketing channels to
enhance usability, clarity, and visual impact.
Manager of Digital Design & Marketing for News Direct, a B2B Saas start-up. Led the creation and execution of all digital design
and marketing assets for web, social, email
and sales collateral.
Production Coordinator and Graphic Designer
on production team responsible for the design and production of advertisements and producing monthly magazines for the
Marine Group.
Graphic Designer on the marketing team for
a non-profit healthcare community-based
company, creating a wide range of creative assets.
PROJECT HIGHLIGHTS
Here are a few selected project highlights showcasing my work across brand identity, website design, booth design, and product dashboards. These projects include developing cohesive brand systems, designing responsive, user-centered websites, creating impactful trade show and booth experiences, and building intuitive dashboards that simplify complex data. Each project balances strategy, visual design, and usability to deliver clear messaging, strong brand presence, and engaging digital experiences that support both user needs and business goals.
Brand
Identity
Website
Design
Booth
Design
Product
Dashboard
Working With the Best Clients and Partners
